4. Techniques & Processes
HND in Graphic Design
About 4. Techniques & Processes
Although the creative industries are a very broad sector, including many different forms of art and design practice, there are many techniques and processes that are at the core of these diverse practices.
The skills and techniques that underpin art and
design practice are the key to developing a strong personal approach to the development of ideas and execution of work.
Through this unit students will explore the critical facets of art and design practice that will enable any project.
Through the development of skills associated with brief analysis and writing, research, experimentation an testing, and presentation students will begin the process of establishing the grounding for future development of their own practice and further their study.
One successful completion of this unit students will have an awareness of a standard approach to the development and execution of work in the creative industries. In addition, they will have the basis upon which to develop their own approach to future
projects.
Program Learning outcome:
By the end of this unit students will be able to:
- Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
- Explore concepts, materials and processes through experimentation and testing.
- Present a body of work that includes evidence of development process, as well as final outcomes.
- Assess own process and outcomes, based on reflection and feedback of others.
TextBook Name:
ABRAMS, M. (2014) The Art of City Sketching: A Field Manual. Abingdon: Routledge.