About 6 - Principles of Marketing

The Principles of Marketing course provides a foundational exploration of key concepts and strategies in the field of marketing. Through this course, students will gain a comprehensive understanding of marketing principles and their applications in diverse business contexts.

Program Learning outcome:

  • Understand the fundamental principles and theories of marketing.
  • Explore the marketing mix, including product, price, place, and promotion strategies.
  • Analyze consumer behavior and market segmentation for effective targeting.
  • Gain insights into digital marketing and its role in contemporary business.
  • Develop skills in creating and implementing basic marketing plans.


TextBook Name:

Principles of Marketing: A Comprehensive Guide

Assessment Methods

Final Exam
60%
Midterm Exam
30%
Weekly Quizzes
10%