6 - Principles of Marketing
BSc in Management Information Systems
About 6 - Principles of Marketing
The Principles of Marketing course provides a foundational exploration of key concepts and strategies in the field of marketing. Through this course, students will gain a comprehensive understanding of marketing principles and their applications in diverse business contexts.
Program Learning outcome:
- Understand the fundamental principles and theories of marketing.
- Explore the marketing mix, including product, price, place, and promotion strategies.
- Analyze consumer behavior and market segmentation for effective targeting.
- Gain insights into digital marketing and its role in contemporary business.
- Develop skills in creating and implementing basic marketing plans.
TextBook Name:
Principles of Marketing: A Comprehensive Guide
Assessment Methods
Final Exam
60%
Midterm Exam
30%
Weekly Quizzes
10%