About 2 - Digital Marketing Strategies

The "Digital Marketing Strategies" course (MIS702) is designed to provide students with a comprehensive understanding of digital marketing techniques, tools, and strategies in the context of Management Information Systems. The course explores various aspects of digital marketing, including social media, content marketing, SEO, and data analytics, to equip students with the skills needed to formulate and implement effective digital marketing campaigns.

Program Learning outcome:

• Digital Marketing Fundamentals:
- Understand the foundational principles of digital marketing.
- Explore different digital marketing channels and platforms.
• Content Creation and Strategy:
- Develop content creation skills for digital marketing.
- Formulate and implement content marketing strategies.
• Social Media Management:
- Effectively use social media platforms for marketing purposes.
- Analyze and optimize social media campaigns.
• Search Engine Optimization (SEO) and SEM:
- Gain proficiency in SEO techniques to enhance online visibility.
- Understand Search Engine Marketing (SEM) strategies.
• Data Analytics in Digital Marketing:
- Utilize data analytics tools to measure digital marketing performance.
- Interpret and apply insights from digital marketing analytics.

TextBook Name:

Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick

Assessment Methods

Midterm Exam
30%
Weekly Quizzes
10%
Final Project and Exam
60%