12 - Introduction to E-Commerce
BSc in Management Information Systems
About 12 - Introduction to E-Commerce
Introduction to E-Commerce (MIS206) provides students with a comprehensive understanding of electronic commerce and its impact on business operations. The course covers key concepts related to online transactions, digital marketing, and the management of e-commerce systems within the context of Information Systems.
Program Learning outcome:
- Understand the foundations and evolution of electronic commerce.
- Explore e-commerce business models and strategies.
- Analyze the impact of e-commerce on supply chain management.
- Evaluate payment systems and security measures in online transactions.
- Develop an understanding of digital marketing strategies for e-commerce.
- Examine legal and ethical issues in e-commerce.
TextBook Name:
E-Commerce Essentials" by Kenneth C. Laudon and Carol Guercio Traver
Assessment Methods
Final Exam
60%
Midterm Exam
30%
Weekly Quizzes
10%