About 12 - Introduction to E-Commerce

Introduction to E-Commerce (MIS206) provides students with a comprehensive understanding of electronic commerce and its impact on business operations. The course covers key concepts related to online transactions, digital marketing, and the management of e-commerce systems within the context of Information Systems.

Program Learning outcome:

  • Understand the foundations and evolution of electronic commerce.
  • Explore e-commerce business models and strategies.
  • Analyze the impact of e-commerce on supply chain management.
  • Evaluate payment systems and security measures in online transactions.
  • Develop an understanding of digital marketing strategies for e-commerce.
  • Examine legal and ethical issues in e-commerce.


TextBook Name:

E-Commerce Essentials" by Kenneth C. Laudon and Carol Guercio Traver

Assessment Methods

Final Exam
60%
Midterm Exam
30%
Weekly Quizzes
10%